{"id":22012,"uuid":"e9ee7836-4c86-4375-93f3-50c4336c659f","type":"node","bundle":"university_course","data":{"title":"Master in Marketing","created":"1522333695","changed":1552476069,"canonical_url":"https:\/\/unicheck.unicum.de\/studiengaenge\/eu-business-school\/master-in-marketing","metadata":[{"tag":"meta","attributes":{"name":"title","content":"Master in Marketing | Unicum"}},{"tag":"link","attributes":{"rel":"canonical","href":"https:\/\/unicheck.unicum.de\/studiengaenge\/eu-business-school\/master-in-marketing"}}],"path_alias":"\/studiengaenge\/eu-business-school\/master-in-marketing","stop_advertisements":true,"seo_description":null,"graduation":[{"value":"Master"}],"graduation_details":"Master","accreditation":null,"faculty":[{"value":"Wirtschaft & Recht"}],"freetext":"","deadlines":"","university":{"id":7628,"uuid":"61247a90-a820-4b16-94b4-8e95fb62eb64","type":"node","bundle":"university","data":{"title":"EU Business School","created":"1472117547","changed":1577955835,"canonical_url":"https:\/\/unicheck.unicum.de\/hochschulprofil\/eu-business","metadata":[{"tag":"meta","attributes":{"name":"title","content":"EU Business School | Unicum"}},{"tag":"meta","attributes":{"name":"description","content":"EU Business School (EU), established in 1973, is a professionally accredited, multicampus, international business school also offering online courses."}},{"tag":"link","attributes":{"rel":"canonical","href":"https:\/\/unicheck.unicum.de\/hochschulprofil\/eu-business"}}],"path_alias":"\/hochschulprofil\/eu-business","stop_advertisements":true,"address":[{"langcode":null,"country_code":"DE","administrative_area":"","locality":"M\u00fcnchen","dependent_locality":"","postal_code":"80339","sorting_code":"","address_line1":"Theresienhohe 28","address_line2":"","organization":"EU Business School","given_name":null,"additional_name":null,"family_name":null}],"alt_title":"EU Munich, EU","direction":"","num_students":null,"benefits":[{"value":"Parkpl\u00e4tze in Hochschuln\u00e4he"},{"value":"Anbindung an den \u00d6PNV"},{"value":"Studentenwohnheime"},{"value":"Bibliothek"},{"value":"Sportangebote"},{"value":"Weiterbildungsangebote"},{"value":"Campus-Universit\u00e4t"},{"value":"Barrierefreiheit"},{"value":"Kooperation mit Unternehmen"},{"value":"Alumni-Netzwerk"}],"application":"Mehr Informationen zur Bewerbung f\u00fcr Studieng\u00e4nge an der EU findest du auf unserer Zulassungsseite<\/a><\/strong>.","federal_state":[],"documents":[],"field_email":null,"faculties":[{"value":"Gesellschaftswissenschaften"},{"value":"Medien & Kommunikation"},{"value":"Sprach- & Kulturwissenschaften"},{"value":"Wirtschaft & Recht"}],"faq":"","financing":"","dates":"","field_geolocation":[{"lat":"48.1286301","lng":"11.5446733","data":{"providedBy":"google_maps","streetNumber":"28","streetName":"Theresienh\u00f6he","postalCode":"80339","locality":"M\u00fcnchen","subLocality":"Schwanthalerh\u00f6he","adminLevels":{"1":{"name":"Bayern","code":"BY","level":1},"2":{"name":"Oberbayern","code":"Oberbayern","level":2},"3":{"name":"Kreisfreie Stadt M\u00fcnchen","code":"Kreisfreie Stadt M\u00fcnchen","level":3}},"country":"Deutschland","countryCode":"DE","timezone":null},"lat_sin":0.7446451622163626,"lat_cos":0.667460547439148,"lng_rad":0.20149256015207906,"value":"48.1286301, 11.5446733"}],"founding_year":"1973","award_habilitation":"0","description":"
EU Business School Munich offers programs taught in English at foundation, bachelor\u2019s and master\u2019s level, in majors such as Enterprise, Marketing and Finance etc. Students graduate with U.K. state-recognized degrees from the University of Roehampton in London and the University of Derby. EU also offers double degree and exchange programs in the U.S.A., China, U.K., and Russia among others.<\/p>\n\n
<\/p>\n\n
Komm zu uns, um die EU Business School aus erster Hand zu erleben!<\/strong><\/h2>\n\n
Wie kann man besser herausfinden, wie es ist, an der EU Business School M\u00fcnchen zu studieren, als durch den Besuch unseres lebhaften Campusses? Komm zu unserem n\u00e4chsten Tag der offenen T\u00fcr und bekomme ein Gef\u00fchl f\u00fcr das studentische Leben an der EU.<\/p>\n\n
Du wirst die M\u00f6glichkeit haben, mit Fakult\u00e4tsmitgliedern zu sprechen, derzeitige Studierende zu treffen, den Campus zu entdecken und eine Einsicht in die Programme zu bekommen, die wir anbieten.<\/p>\n\n
Freitag, 12. April 2019<\/strong><\/p>\n\n
Zeit: 16:00 bis 18:00 Uhr<\/p>\n\n
M\u00fcnchener Campus: Theresienh\u00f6he 28, 80339 M\u00fcnchen, Deutschland<\/p>\n\n
Buche deinen Platz hier<\/a><\/strong>!<\/p>","field_shorthand":"eu-business","university_type":[{"value":"Hochschule im Ausland"}],"information_top":"
Die 1973 gegr\u00fcndete, akkreditierte EU Business School (EU)<\/strong> ist eine internationale, renommierte Wirtschaftsakademie mit Campussen in Barcelona, Genf, Montreux und M\u00fcnchen sowie einer Online-Pr\u00e4senz. Unsere kleinen, dynamischen Kurse finden auf Englisch statt und vereinen das Beste aus nordamerikanischen und europ\u00e4ischen Lehrpl\u00e4nen.<\/p>\n\n
Die EU Business School bietet Programme auf Basis-, Bachelor-, Master-, MBA- und Promotionslevel<\/strong> an, die unter anderem in den Bereichen Betriebswirtschaft, International Business, Marketing, Finanzen, Kommunikation, Management, Digital Business und F\u00fchrung angesiedelt sind.<\/p>\n\n
Unsere hochqualifizierten Dozenten setzen sich aus Unternehmern, Beratern, Wirtschaftsf\u00fchrern und Wissenschaftlern zusammen. Diese Kombination aus akademischer und beruflicher Erfahrung erm\u00f6glicht eine einzigartige und au\u00dfergew\u00f6hnliche Qualit\u00e4t des Lernens. Wir nutzen eine Kombination aus klassischer Theorie und praktischem Erfahrungslernen, um die Studierenden auf eine Karriere in der sich schnell entwickelnden und globalisierten Gesch\u00e4ftswelt von heute vorzubereiten.<\/p>\n\n
Mit unserem globalen Netzwerk ermutigen wir die Studierenden, an einem programmbezogenen Austausch zwischen unseren Standorten und mit Partnerinstitutionen auf der ganzen Welt teilzunehmen. Die Studierenden k\u00f6nnen an den EU-Campussen der University of Derby in Gro\u00dfbritannien, der University of Roehampton in London und der Universidad Cat\u00f3lica de Murcia (UCAM) in Spanien staatlich anerkannte Abschl\u00fcsse<\/strong> erwerben. Partnerschaften mit der Pace University in New York, der University of California in Riverside, dem Fisher College in Boston und der Shinawatra University in Bangkok bieten den Studierenden die M\u00f6glichkeit, international eine zweite Qualifikation zu erwerben und gleichzeitig in einer vielf\u00e4ltigen und bereichernden Umgebung zu studieren. <\/p>","information_middle":"
EU-Campusse<\/h3>\n\n
Die EU-Campusse befinden sich an der sonnigen Mittelmeerk\u00fcste, am Fu\u00dfe der Schweizer Alpen und in der Wirtschaftshauptstadt Deutschlands und bieten den Studierenden die M\u00f6glichkeit, in vier verschiedenen attraktiven europ\u00e4ischen St\u00e4dten zu leben. Die Studierenden k\u00f6nnen zwischen den Campussen reisen und die Vielfalt von Barcelona, Genf, Montreux und M\u00fcnchen erkunden. Dies bietet eine hervorragende Ausgangslage, um eine neue Sprache zu lernen und eine Vielzahl von Menschen aus verschiedenen Kulturen kennenzulernen und gleichzeitig neue unternehmensbezogene M\u00f6glichkeiten zu entdecken. <\/p>\n\n
Barcelona<\/strong><\/p>\n\n
Barcelona ist eine der wichtigsten Wirtschaftsm\u00e4chte Spaniens und stolz auf seine hohe Konzentration an innovativen Unternehmern und wachsenden Startup-Unternehmen. Die Stadt hat sich mit ihren g\u00fcnstigen Lebenshaltungskosten und den endlosen M\u00f6glichkeiten zum Sport treiben, Kontakte kn\u00fcpfen und Erkunden als kosmopolitische Hauptstadt der Mittelmeerk\u00fcste einen Namen gemacht. Barcelona ist die Heimat von \u00fcber 1.000 Startups, dem FC Barcelona und renommierten K\u00fcnstlern wie Salvador Dal\u00ed und Antoni Gaud\u00ed und hat sich schnell zu einem Anziehungspunkt f\u00fcr junge, kreative Talente entwickelt.<\/p>\n\n
Diagonal Campus<\/h3>\n\n
Im Jahr 2017 wurde die EU Barcelona aufgrund steigender Studierendenzahlen vergr\u00f6\u00dfert. Unser neues Diagonal-Geb\u00e4ude erg\u00e4nzt nun unser etabliertes Ganduxer-Geb\u00e4ude und bietet mehr erstklassige Einrichtungen f\u00fcr Studierende, spektakul\u00e4re Ausblicke und ein modernes Interieur.<\/p>\n\n
Das Geb\u00e4ude befindet sich an der Avinguda Diagonal und in bester Lage an einer der wichtigsten Alleen im Gesch\u00e4ftsviertel Barcelonas - und das gleich gegen\u00fcber dem trendigen Einkaufszentrum L'illa! Die Umgebung ist gepr\u00e4gt von zahlreichen Parks, G\u00e4rten, Caf\u00e9s und Restaurants, in denen die Studierenden den typisch mediterranen Lebensstil genie\u00dfen k\u00f6nnen.<\/p>\n\n
Ganduxer-Campus<\/h3>\n\n
Der zweite Campus der EU Barcelona befindet sich in La Bonanova, einem gehobenen Stadtteil im Nordwesten der Stadt mit dem Charme der \u201ealten Welt\u201c, der durch seine vielen traditionellen Lebensmittelm\u00e4rkte und Gesch\u00e4fte erhalten bleibt. Neben zahlreichen Fitnessstudios, Sportanlagen und fantastischen Restaurants geh\u00f6ren auch modernistische Werke des renommierten katalanischen Architekten Antoni Gaud\u00ed zum Stadtviertel. Das Ganduxer-Campusgeb\u00e4ude beherbergt modernste Lernr\u00e4ume mit raumhohen Fenstern, die das Tageslicht optimal hereinlassen. WLAN-Zugang ist auf dem gesamten Campus verf\u00fcgbar, und jedes Klassenzimmer verf\u00fcgt \u00fcber ein SMARTBoard mit einem High-Tech-Soundsystem. So besticht das Bachelor-, Master- oder MBA-Studium in Barcelona nicht nur durch sein Flair, sondern auch durch Modernit\u00e4t.<\/p>\n\n
Genf<\/strong><\/p>\n\n
Als Knotenpunkt f\u00fcr die gr\u00f6\u00dften internationalen Organisationen wie die Vereinten Nationen, die Welthandelsorganisation, die Weltgesundheitsorganisation und das Rote Kreuz ist Genf auch als globales Finanzzentrum von Bedeutung. Zentral in Europa gelegen, ist Genf von den meisten Gro\u00dfst\u00e4dten der Region aus innerhalb von zwei Flugstunden erreichbar und somit ein ideales globales Ziel f\u00fcr internationale Kongresse, Business Konferenzen und Verhandlungen. Gutes Essen, hohe Lebensqualit\u00e4t und eine florierende internationale Business-Szene tragen zu der Bekanntheit Genfs als hochfunktionale, kosmopolitische Stadt bei.<\/p>\n\n
EU Genf Campus<\/h3>\n\n
Der EU Genf Campus befindet sich im malerischen Viertel Grottes Saint-Gervais. Hier befinden sich die Studierenden inmitten weltweit f\u00fchrender Unternehmen und nur f\u00fcnf Gehminuten vom Finanzviertel und der Haupteinkaufsstra\u00dfe entfernt. Umgeben von wundersch\u00f6ner Architektur, ist der Campus nur wenige Gehminuten von Kunsthandwerksl\u00e4den, trendigen Bars und einer Auswahl an vielf\u00e4ltigen Restaurants entfernt. Das Campusgeb\u00e4ude der EU Business School verf\u00fcgt \u00fcber modernste Lernm\u00f6glichkeiten. Auf dem gesamten Campus ist WLAN-Zugang verf\u00fcgbar und in jedem Klassenzimmer befindet sich ein SMARTboard mit High-Tech-Soundsystem.<\/p>\n\n
Montreux<\/strong><\/p>\n\n
Montreux - vor der Kulisse der schneebedeckten Schweizer Alpen und am Ufer des Genfersees gelegen - ist bekannt als die \u201ePerle der Schweizer Riviera\u201c. Ber\u00fchmt f\u00fcr ihre wundersch\u00f6ne Umgebung und die bezaubernde Aussicht, hat die Stadt auch in Bezug auf Wirtschaft, Sport und Kultur viel zu bieten - allem voran das weltber\u00fchmte Montreux Jazz Festival. <\/p>\n\n
$\"Der$ <\/h3>\n\n
EU Montreux Campus<\/h3>\n\n
Der EU Montreux Campus liegt inmitten sanfter H\u00fcgel, mit einem spektakul\u00e4ren Blick auf den Genfersee und die Schweizer Alpen, in der sch\u00f6nen Villa Ormond. Umgeben von \u00fcppigen G\u00e4rten ist das Gel\u00e4nde der EU Montreux ideal f\u00fcr eine Lernpause im Freien. Die Villa ist nur wenige Schritte von der sieben Kilometer langen Seepromenade entfernt, die entlang des Sees zwischen dem Schloss Chillon und der nahegelegenen Stadt Vevey, der Heimat des Hauptsitzes von Nestl\u00e9, verl\u00e4uft. <\/p>\n\n
M\u00fcnchen<\/strong><\/p>\n\n
Die Wirtschaftshauptstadt Deutschlands steht weltweit an vierter Stelle in Sachen Lebensqualit\u00e4t und beherbergt ein facettenreiches Spektrum an Gegens\u00e4tzen - vom Rokoko-Opernsaal bis zum hochmodernen Wolkenkratzer. Neben alten Geb\u00e4uden, engen Gassen und quirligen Bierg\u00e4rten im Freien finden sich hier modernstes Design und Architektur, sowie ein pulsierendes Nachtleben. F\u00fcr die Hauptstadt der \u201eLaptops und Lederhosen\u201c ist auch Business f\u00fcr die Identit\u00e4t von entscheidender Bedeutung. Von Programmen zur Unterst\u00fctzung von Startups durch Logistik bis hin zu einer gastfreundlichen Gemeinschaft von multinationalen Unternehmen f\u00f6rdert die Stadt aktiv die Pr\u00e4senz von Wirtschaft, Handel und Innovation.<\/p>\n\n
$\"EU$ <\/p>\n\n
EU M\u00fcnchen Campus <\/h3>\n\nDer EU M\u00fcnchen Campus<\/a><\/strong> liegt zentral in Theresienh\u00f6he, gegen\u00fcber dem historischen und lebendigen Messegel\u00e4nde Theresienwiese, wo das gr\u00f6\u00dfte Oktoberfest der Welt stattfindet. Der Campus ist bequem zu Fu\u00df vom Stadtzentrum aus zu erreichen und liegt in unmittelbarer N\u00e4he zu den f\u00fchrenden Unternehmen der Welt. Die Studierenden der Business School nehmen regelm\u00e4\u00dfig an Werksbesichtigungen in den Hauptsitzen von globalen Unternehmen wie BMW, Siemens, Paulaner, Coca-Cola, MAN Trucks, Audi und Porsche teil. Beeindruckend ist, dass von den 47 Hektar des Stadtteils 25 \u00f6ffentliche Fl\u00e4chen und 11 Gr\u00fcnfl\u00e4chen sind. <\/p>\n\n
Das EU M\u00fcnchen-Campusgeb\u00e4ude beherbergt modernste Lernr\u00e4ume mit raumhohen Fenstern, die das Tageslicht optimal hereinlassen. Neben WLAN-Zugang auf dem gesamten Campus, verf\u00fcgt jedes Klassenzimmer \u00fcber ein SMARTBoard und ein High-Tech-Soundsystem.<\/p>\n\n
<\/p>\n","information_bottom":"
Online-Campus<\/h3>\n\n
Im Jahr 2012 er\u00f6ffnete die EU Business School ihren Online-Campus und antizipierte damit Aufw\u00e4rtstrends bei der Unternehmensmobilit\u00e4t und die vollen Terminkalender von Business Professionals. Unser Online-Campus bietet Qualifikationen sowohl auf Bachelor- als auch auf Graduiertenebene (Master und MBA) sowie Programme zur Unternehmensentwicklung.<\/p>\n\n
Unsere Online-Programme sind ideal f\u00fcr diejenigen, die einen anerkannten und akkreditierten Abschluss erwerben m\u00f6chten, ohne dabei Kompromisse im Hinblick auf ihren straffen Terminkalender machen zu m\u00fcssen. Sie sollen den Studierenden das Wissen und die Kompetenzen vermitteln, die sie ben\u00f6tigen, um ihre Karriere voranzutreiben und zu Experten auf ihrem Gebiet zu werden, und ihnen gleichzeitig die Flexibilit\u00e4t geben, nach eigenem Zeitplan online zu lernen.<\/p>\n\n
Die kombinierten EU-Online-Programme bieten eine einfach zu bedienende Webplattform, renommierte und erfahrene Dozenten und Pr\u00e4senzwochen auf dem Campus. F\u00fcr eine optimal integrierte Lernerfahrung erm\u00f6glicht unsere flexible Technologie den Studierenden die Teilnahme an Live-Vorlesungen von \u00fcberall auf der Welt. Das bedeutet, dass die Studierenden unabh\u00e4ngig vom ihrem Wohnort an einer weltweit f\u00fchrenden Business School studieren k\u00f6nnen.<\/p>\n\n
Unsere EU-Online-Qualifikationen bilden die Grundlage f\u00fcr erfolgreiche Managementkarrieren. Dies ist vor allem auf unseren pragmatischen Ansatz in der Wirtschaftsp\u00e4dagogik zur\u00fcckzuf\u00fchren, der die Fallstudienmethode in den Vordergrund stellt. Durch individuell auf die Bed\u00fcrfnisse zugeschnittene Lehrpl\u00e4ne werden unsere Studierenden auf F\u00fchrungspositionen in der modernen Gesch\u00e4ftswelt vorbereitet.<\/p>\n\n
$\"Experimentelles$ <\/h3>\n\n
Experimentelles Lernen<\/h3>\n\n
Die EU Business organisiert regelm\u00e4\u00dfig Aktivit\u00e4ten, die den Studierenden einen Einblick in die reale Gesch\u00e4ftspraxis au\u00dferhalb des Unterrichts geben. Seminare, Pr\u00e4sentationen und Reisen erg\u00e4nzen die akademische Theorie, die die Studierenden in den Kursen er\u00f6rtern, und bieten praktische Erfahrungen, die die Unternehmenswelt zum Leben erwecken.<\/p>\n\n
Unternehmensbesuche<\/h3>\n\n
Die Studierenden besuchen ausgew\u00e4hlte nationale und internationale Unternehmen wie BMW, Nestl\u00e9 und die UEFA, wo sie erleben k\u00f6nnen, wie theoretische Konzepte auf reale Gesch\u00e4ftssituationen angewendet werden. Die f\u00fcr den Besuch relevanten Kursarbeiten werden zugewiesen und sind von den Studierenden in Form von m\u00fcndlichen und schriftlichen Berichten vorzulegen.<\/p>\n\n
Gastvortr\u00e4ge<\/h3>\n\n
EU l\u00e4dt bedeutende Pers\u00f6nlichkeiten aus aller Welt, wie den ehemaligen Generalsekret\u00e4r der UNO, Kofi Annan, den CEO des Montreux Jazz Festivals, Mathieu Jaton, den ehemaligen Pr\u00e4sidenten der Schweizerischen Eidgenossenschaft, Adolf Ogi, und den Vorsitzenden von Nestl\u00e9, Paul Bulcke, zu Vortr\u00e4gen ein. Diese Veranstaltungen f\u00f6rdern die Neugierde der Studierenden, vermitteln detaillierte Informationen zu modernen Gesch\u00e4ftspraktiken und bieten praktische, fundierte Einblicke zu aktuellen Ereignissen.<\/p>\n\n
Study Tours<\/h3>\n\n
W\u00e4hrend ein- oder zweiw\u00f6chiger Reisen besuchen die Studierenden ausgew\u00e4hlte Unternehmen, Wirtschaftszentren, Regierungs- und Handelsorganisationen auf der ganzen Welt, wo sie eine Vielzahl von Branchen und Pers\u00f6nlichkeiten aus dem Top-Management kennenlernen k\u00f6nnen. Sie entdecken neue Kulturen und Berufspraktiken. Im Anschluss an diese Reisen werden auf der Grundlage der Erfahrungen Projektberichte erstellt.<\/p>\n\n
Internationale Konferenzen<\/h3>\n\n
EU veranstaltet regelm\u00e4\u00dfig innovative und inspirierende Konferenzen f\u00fcr ihre Studierenden. Am 26. und 27. Oktober veranstaltete die EU Business School (EU) in Zusammenarbeit mit der International Association of Public Transport (UITP) in M\u00fcnchen eine Konferenz zu Elektromobilit\u00e4t. F\u00fchrende Branchenexperten, Beh\u00f6rdenvertreter und Wissenschaftler kamen zu dieser sehr erfolgreichen Konferenz zusammen. 100 Teilnehmerinnen und Teilnehmer diskutierten w\u00e4hrend einer aufschlussreichen, zweit\u00e4gigen Veranstaltung aktiv in Roundtable-Sitzungen, Keynote Speaker-Pr\u00e4sentationen und Speed-Chats \u00fcber die Zukunft und die Herausforderungen der Elektromobilit\u00e4tsbranche.<\/p>\n\n
<\/p>\n","information":"0","contact":"
Tel. +49 89 5502 9595
\nFax +49 89 5502 9504
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